John M. Brauer,B.Sc (Hons), M.Sc.,Dipl. Brew.
(IBD)
EBC Executive Officer.
John Brauer was born in Johannesburg, South Africa, in 1961 and graduated with a B.Sc. (Hons) degree in Plant Sciences from the University of the Witwatersrand in 1984. After completing a Master's degree in Marine Science from the University of Cape Town in 1987 and a two-year national service in the South African Defence Force, he started working in the brewing industry.
The career of John Brauer has always been closely tied to the South African Breweries (SAB) for almost 10 years: First in the R&D department running mainly quality control procedures in support of SAB Hop Farms, then as a Project Scientist in charge of a pilot plant (Sandton) and later as Project Brewer at the SAB brewery in Port Elizabeth from 1995 to 1997. John is the 1994 winner of the coveted J. S. Ford award for the highest marks obtained in the Associateship Examinations of the Institute of Brewing (IOB).
Opportunity then beckoned in Eastern Europe and a tenure as the Technical Training Manager Eastern Europe followed for SAB International in Budapest in 1997. Besides implementing technical training standards for production and brewing department quality assurance staff, general technology consulting was one of his responsibilities at Dreher Breweries where he spent almost 3 years.
Returning to South Africa in 2000, he worked as an independent consultant on water and effluent for the beverage industry at large. He joined Brewing Research International (Nutfield, UK) 4 years later and worked on various research projects, from brewing technical consulting to product development. These included work on potentially gluten-free grains and malts for making alternative beer types, as well as undertaking company projects for smaller as well as larger brewing groups. An interesting diversion from the world of beer was the carrying out of due-diligence audits for a wine packaging company in the UK.
Since 1st of October 2007, John Brauer has been heading up EBC as Executive Officer. Taking the organisation through the merger with the Brewers of Europe whilst maintaining EBC's value and range of services to the industry and trade organisations is his prime concern. He lives on the outskirts of Brussels with his wife Birgit, a paediatrician, and their two young sons.
Diageo Plc 2006 - present
Technical Director, Global Beer -Diageo PLC (Dublin, IOI) since 12/ 2007
Global responsibilities for Brand Change, Technology & Development and Quality Improvement for Diageo’s
25 Mio hl, 54 beer brands.
Third Party Operations Director, IBS - Diageo PLC (London, UK) 2006 - 2007
Global Supply responsibilities for +43 JV, licensees and 3rd party beer and spirits operation.
Global Key Account Direc or, DoehlerGroup (Darmstadt, Germany) 2/2004 - 1/2006
International Business Development responsibilities for six of the Worlds Top 20 Beverage, Brewing and Spirits Companies.
INBEV 1998 – 2003
Director, Global Consumer Innovation (Leuven, Belgium) 2002 – 12\2003
Global innovation responsibilities identifying new business opportunities in the area of product development,
across all eight Interbrew regions. Leading creative concepts, strategies, conducting market research, launching
new products with international teams and regional marketing director’s including their respective reports.
Received esteemed “Award of Recognition” by Regional President.
Director, Technology Development; Labatt (London, Canada) 2000 – 2002
Head of department with focus on change and people development, business strategy/portfolio planning for the
Americas and Global CoE in Knowledge Management and Process Development.
Received esteemed “Award of Excellence” by Chief Technical Office and VP Technology.
Resource Manager, Process and Product Development; Labatt (London, Canada) 1998 - 2000
Head of Centre of Excellence in process and product development.. Prior to 2000
HDP Ltd. Brewing Systems and Services, Director Brewing (Cambridge, Canada) 1996 - 1998
Head of Brewing and Beverage department.
BEVERAGE CONSULTING MUNICH Managing Director (Munich, Germany) 1991 - 1996
Founder of small consulting and trading firm specialising in feasibility studies for the craft brewing industry.
AUGUSTINER BRAEU (Munich, Germany) 1988 - 1991
Head Brewer
BRAUEREI AMETSBICHLER, GERMANY (Aschau, Germany) 1985 -1988
Apprentice Brewer and Maltster
EDUCATION AND SELECTED PROFESSIONAL DEVELOPMENT
Diageo Global Leadership Program – NYC/Dublin 2008
Global Executive Business Program, Wharton University – Pennsylvania, U.S.A Finance/Value Creation,
Marketing, Sales, Leadership and Innovation (2002)
Global Executive Business Program, INSEAD – Fontainebleau, France Strategy, Operations Accounting
and Change Management (2002)
University of Calgary (condensed MBA), Banff School of Advanced Management, Canada Executive
Leadership Program Macro Economy and Leadership in Organizations (2001) voted Class president.
Mica Project Management Institute , “Essentials of Project Management”, (1999, 2000)
Jim Rankin, Canada, Leadership Program Leading People and Performance Management (2000)
Technical University of Munich at Weihenstephan “Diplom Braumeister“ Degree, Study of Brewing
and Beverage Technology (1991-1995)
German Wine Institute Gmbh, Mainz-Germany Recognized Consultant for Wine (1995)
hamber of Commerce, Munich-Germany Brewer and Malster Diploma (1988)
ORGANIZATIONS\MEMBERSHIPS
Institute for Brewing and Distilling
Master Brewers of the Americas
American Society of Brewing Chemists
Verband Ehemaliger Weihenstephaner
Campden BRI – supervisory board
LANGUAGES PERSONAL INFORMATION
• English, fluent Birthplace/date: Munich, Germany 12.11.1968
• German fluent Family status: Married, 2 kids
• French intermediate
After the EBC Council and Supervisory Board were disbanded in 2007 prior to the integration with the Brewers of Europe and relocation from Zoeterwoude (The Netherlands) to Brussels (Belgium), EBC is now governed by the EBC Executive Committee.
As of March 1 2009, the committee is headed by
Christian von der Heide, the EBC President (successor to Dr. Hilary Jones).
The day-to-day running and administration of EBC is being looked after by John Brauer the EBC Executive Officer.
Integration of EBC with the Brewers of Europe
EBC is run as an autonomous and fully equitable part of the Brewers of Europe, based at Rue Caroly 23-25 in B – 1050 Brussels. Both organisations have systematically worked towards integrating the two organisations on a number of levels, supportive of each other's activities and membership base.
Symposia / Workshops are in principle held every year; in the non-congress years, two events are organised. The Council of EBC decides on the subject. Up-to-date know-how of a well-defined subject is collected and discussed.
An EBC Symposium is an event where it is expected that younger scientists/managers/technologists participate. The number of participants shall not exceed 50. All papers presented are published in the series of EBC Monographs.
A Workshop is an event with participation 'by invitation' only. The number of participants is restricted to approx. 20: top-level scientists in the topic of the Workshop.
